GAGEC Seller Tool

Internal Amazon Seller Data Analytics Application

GAGEC Seller Tool is a private internal application developed by GAGEC XIAMEN INDUSTRIAL CO.,LTD. for managing and analyzing data from our own Amazon seller accounts. It integrates Amazon Selling Partner API and Advertising API to support data-driven decision making across advertising, operations, and supply chain.

About GAGEC Seller Tool

GAGEC Seller Tool is developed and maintained by the in-house technical team of GAGEC XIAMEN INDUSTRIAL CO.,LTD.. We are both an Amazon seller — operating stores in the US, Canada, and Mexico selling home products — and a developer building internal tools to optimize our Amazon business. This application is not a third-party SaaS product. It is used exclusively by 盖奇（厦门）实业有限公司 for managing our own Amazon seller accounts.

Features & Use Cases

1. Brand Analytics Insights

Purpose:

Help our own brand conduct market analysis and optimize operations.

How it works:

Retrieves Brand Analytics reports via SP-API including search term performance, market basket analysis, repeat purchase behavior, and search catalog performance data.

Business value:

Optimize product keywords, adjust advertising strategy, research product associations, and ultimately improve brand sales and customer satisfaction.

2. Sales & Traffic Analysis

Purpose:

Analyze listing performance and identify optimization opportunities.

How it works:

Retrieves GET_SALES_AND_TRAFFIC_REPORT data to analyze page views, sessions, buy box percentage, unit session percentage, and conversion rates per ASIN and SKU.

Business value:

Data-driven listing optimization, inventory planning based on traffic trends, and identification of underperforming products.

3. Advertising Performance Management

Purpose:

Consolidate and optimize advertising campaigns across all ad types.

How it works:

Integrates Amazon Advertising API (Sponsored Products, Sponsored Brands, Sponsored Display) to collect campaign performance data including impressions, clicks, cost, ACoS, and attributed sales.

Business value:

Internal reporting, bid optimization, budget allocation, and keyword strategy refinement.

4. Operational Reporting

Purpose:

Provide unified dashboards for operations, finance, and supply chain teams.

How it works:

Consolidates order data, FBA inventory levels, financial settlements, and advertising metrics into internal dashboards accessible by authorized employees.

Business value:

Cross-functional visibility enabling faster, more informed business decisions.

Data Accessed via Amazon APIs

Brand Analytics Reports

Search term performance, market basket analysis, repeat purchase behavior, and search catalog performance for products under our registered brand.

Sales & Traffic Reports

Page views, sessions, buy box %, conversion rates, ordered units, and revenue per ASIN/SKU from the Sales and Traffic report.

Advertising Reports

Campaign-level and keyword-level performance: impressions, clicks, spend, sales attribution, ACoS, and RoAS across SP, SB, and SD ad types.

Order & Inventory Data

Order status, fulfillment details, FBA inventory levels, and settlement/financial data for operational management.

Data Security & Privacy

Storage & Encryption

All Amazon API data is stored on company-controlled servers. Data at rest is encrypted using AES-256. Data in transit is protected by TLS 1.2+. API credentials are stored in encrypted environment variables, never in source code or client-side storage.

Access Control

Access to Amazon data is restricted to authorized employees via role-based access control. Each user has defined permissions based on their operational role. All data access is logged for audit purposes.

Data Retention

Amazon API data is retained for a maximum of 90 days for active analysis. Historical aggregated reports (non-PII) may be retained longer for trend analysis. Personal buyer information is retained only as required for order fulfillment and legal compliance.

No Third-Party Sharing

All data obtained is used solely for internal business analysis, strictly complying with Amazon Brand Analytics terms and conditions. We do not share this data with any third party.

Contact

For questions about GAGEC Seller Tool or how Amazon data is used, contact us at 312258760@qq.com.